Shelving specified for what a packed run of glass actually weighs, plus endcaps, locking spirit cases, and checkout counters — from our Texas warehouse.
Hand-picked from 12+ years of sales data — what liquor store owners actually order most.
1Most first-time liquor store owners plan the layout and then buy shelving to fill it. That order is backwards, and it is why we get calls about sagging shelves in year two. Do the arithmetic before you buy: a full 750ml wine bottle weighs roughly 2.5 to 3 pounds, and a 4-foot shelf packed with wine holds somewhere around 45 to 65 of them — call it 120 to 190 pounds sitting on one shelf, on every shelf, all day. Light-duty display shelving is not built for that, and the failure is gradual enough that you notice the bow long before anything falls. Beyond the weight, liquor is one of the most layout-sensitive categories in retail: where you put the cold box determines the path every customer walks, endcaps do more of your promotional work than any sign, and the highest-value bottles need to be visible but not casually reachable. We have been shipping gondola runs to liquor retailers for over fifteen years, and these are the decisions that matter.
A full 750ml wine bottle runs about 2.5–3 lbs, so a packed 4-foot shelf of wine carries roughly 120–190 lbs. Spirits in heavier glass and cases of beer push higher. That points to three things: heavy-gauge gondola rather than light display shelving, shorter unsupported spans (a 3-foot shelf deflects far less than a 4-foot one under the same load), and the heaviest inventory — cases, large-format bottles, kegs — on the lowest shelves. Deflection is the signal to watch: a shelf that visibly bows is overloaded even if nothing has fallen.
Cold beer is what most customers came in for, so the walk-in cooler doors belong on the back wall. Everything a customer passes on the way there is incremental sale, which is why the aisle from door to cooler is the most valuable floor space you have. Keep it wide enough for two carts, keep the sightline to the cooler clear from the entrance, and put mixers, snacks, and promotional stacks along it rather than tucked in a side aisle.
The end of every gondola run is the most-seen shelf in the store, and it is the one most stores waste on overflow stock. Endcaps should carry seasonal promotions, new arrivals, and high-margin items you want to move — rotated often enough that regulars notice the change. One well-merchandised endcap facing the entrance outperforms most in-store signage.
Premium and allocated bottles do not belong on an open aisle shelf. The standard setup is a locking full-vision or wall case behind or beside the register: customers can see the bottle and read the label, but the transaction goes through a staff member. This also concentrates your highest-value inventory in the part of the store staff watch continuously. Checkout is where the small add-ons live too — mixers, airplane bottles, and accessories on a counter with impulse display space.
Display, placement, and what may be sold where are governed by TABC rules in Texas, and the specifics depend on your permit type and locality. Confirm the requirements that apply to your store with TABC before you finalise the floor plan — then we will build the fixture layout to fit whatever the answer is. It is far cheaper to design around the rule than to move a gondola run after it is bolted down.
Freight orders over $1,999 ship free to any state — excludes slatwall, gondola shelving, gridwall, custom, and assembled items. Large stock means no waiting on back-orders.
Protect your inventory with lockable showcases and retail display cases built for daily retail use.
Qualified businesses get Net 30 terms. Save 10% on 5+ units, 15% on 20+ automatically.
We've outfitted 558+ stores nationwide — and growing. We know what liquor stores need.
Our Texas warehouse ships within 1–3 business days. No waiting on overseas shipments.
Call or chat with our team for fixture recommendations, floor plan help, and bulk quotes.
| Tier | Order Size | Discount | Notes | |
|---|---|---|---|---|
| Standard | 1–4 units | List Price | Free freight shipping over $1,999 (excludes slatwall, gondola, gridwall, custom, assembled) | Shop › |
| Bulk MOST POPULAR | 5–19 units | Save 10% | Automatically applied at checkout | Shop › |
| Wholesale | 20–49 units | Save 15% | Automatically applied at checkout | Shop › |
| Commercial | 50+ units | Call for Quote | Full buildout pricing + Net 30 terms | Call › |
Talk to our fixtures specialists for bulk pricing, custom solutions, or help choosing the right fixtures for your floor plan.
Heavy-gauge gondola shelving, with shorter spans and the weight kept low. A full 750ml wine bottle is roughly 2.5–3 lbs, so a packed 4-foot shelf carries about 120–190 lbs — beyond what light-duty display shelving is meant for. Use a 3-foot shelf instead of a 4-foot one where you can, keep cases and large-format bottles on bottom shelves, and treat a visible bow as an overload even if nothing has fallen.
Put premium and allocated bottles in a locking full-vision case or wall case behind or beside the register, so customers can see the label but the transaction routes through staff. That also concentrates your highest-value inventory where it is watched continuously. Our showcases and wall cases use commercial-grade locks and are LED-ready, which matters for premium bottle presentation.
Put the cold box on the back wall so every customer walks the length of the store to reach it, and make that path — the power aisle — wide, clear, and lined with mixers, snacks, and promotional stacks. Use endcaps for seasonal and high-margin items rather than overflow stock, keep premium spirits behind glass near the counter, and leave impulse items on the checkout counter. In Texas, confirm placement rules with TABC before finalising the plan.
Heavy-duty gondola runs for the floor, single-sided wall gondola for the perimeter, endcaps for promotions, a locking case for premium spirits near the register, and a checkout counter with impulse display space. Send us your floor plan and square footage and we will spec the runs — layout help is free with a fixture quote.
Professional-grade glass showcases, lockable display cases, and slatwall — curated specifically for smoke shop owners. Free freight shipping on orders over $1,999.
High-density slatwall and gridwall, gondola runs for boxed stock, and locking cases for bundles and tools — built for the highest-SKU category in retail.
From boutiques to retail chains — clothing racks, mannequins, slatwall, and fitting room fixtures to display your line.
Countertop cases for devices, dense slatwall accessory walls organised by device family, and a service counter built for repair work.
Tempered-glass showcases with commercial locks and LED-ready interiors — plus advice on the colour temperature that actually makes gold and diamonds look right.
Heavy-duty grocery store shelving, gondola runs, wall cases, and checkout counters — built for high-traffic grocery and convenience retail.
Extra Vision showcases, wall cases, and slatwall for pawn shops that display everything from jewelry to electronics to tools.
Half-vision cases with solid locking storage, long-gun wall cabinets, and shelving that holds what ammunition actually weighs — shipped from our Texas warehouse in 1–3 business days.
Outfitting a store in Texas? We deliver from our Texas warehouse to Dallas, Fort Worth, Houston, San Antonio, Austin, and El Paso — usually within 1–3 business days. Opening a brand-new location? Start with our step-by-step retail store setup checklist.
